Fold & Field.

One idea.
Three ways to bring it to life.

Self-initiated portfolio concept—not commissioned client work

The Fold & Field presentation cover and its original stationery illustration.

The idea behind the work

Fold & Field is a fictional paper-goods studio. Its imagined Sunday Set brings together a notebook, a weekly desk pad and note cards.

The brief was to create a recognisable visual identity, then adapt it to an eight-slide presentation, three branded graphics and one working website section.

All product descriptions and specifications are invented concept material. No real client work, customer feedback or commercial results are claimed.

01 / The presentation

8 slides / Editable PowerPoint

A clear reading order

Large editorial headings and consistent supporting text establish the hierarchy. Shared margins and a restrained palette keep the deck coherent from cover to closing slide.

Overview of the eight Fold & Field presentation slides.

View all eight slides

The main text, shapes, illustrations and comparison are editable PowerPoint objects. Companion-work previews on slides 6 and 7 are embedded images.

Slide previews show the locally checked rendering. The deck has not been inspected in native PowerPoint.

The same words, clearer hierarchy

Original before-and-after example

Before and after: the same Sunday Set copy changes from mixed, centred styles to a clear left-aligned hierarchy.

The comparison uses the same example copy on both sides. The improvement comes from layout, alignment and type size.

02 / The graphics

3 layouts / Editable SVG + PNG

A recognisable family

The notebook motif, folded-square mark and paper-inspired palette connect the layouts. Each composition adapts to its own format.

Square Fold & Field graphic: Room for your next idea. — Collection announcement1080 × 1080 px

Portrait notebook graphic: Pages for the unfinished thought. — Notebook editorial1080 × 1350 px

Landscape weekly desk-pad graphic: A little room for the week. — Weekly desk-pad banner1920 × 1080 px

Select an image to see the full-size artwork. These are screen designs, not production print specifications.

03 / The website section

Desktop + mobile / HTML, CSS & JavaScript

The same identity, on screen

A responsive collection section translates the design into a working browser experience. Visitors can explore three fictional products and read about the concept.

Open the working example

Desktop layout of the Fold & Field website section.

Mobile layout of the same Fold & Field website section.

The example has local product-viewer interactions. It is a fictional showcase and does not offer products for sale.

A shared visual direction

Different formats.
One considered identity.

The work demonstrates layout, consistency and an editable handover. It is the starting point of this portfolio, with no commissioned-client results claimed.